From creating local employment, providing high standards of customer service to offering a variety of competitively priced, traditional and often locally crafted and produced goods, independent businesses are at the heart of the community. However, in an increasingly crowded marketplace, smaller businesses constantly have to seek out new ways to compete against corporate giants, and with Christmas around the corner, the competition is only going to get tougher. According to research, Christmas sales can account for between a third and nearly two thirds of a retailer’s annual turnover. Created by Liberis, who are providers of small business loans, this infographic depicts how you can support your community by shopping small and locally this Christmas:
